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PROJECT 3
CONCEPTUAL PROJECT
UX UI
SWISS Air
DELIVERABLES
SWISS Air In-Flight Entertainment System (IFE), Website & App
MY ROLE
Research, ideating, and generating visual direction to reimagine the SWISS Air experience, while also designing and prototyping the IFE system and App for a seamless and enhanced passenger journey.
TEAM
Vincent Yap, Astghik Vardayan, Narayani Leonardo, Nedavius Ladmirault
TIMEFRAME
Fall 2021 (3 Months)
MISSION STATEMENT
We aim to create a one of a kind experience using Swiss design ideals to emphasize that SWISS is the airline where collaboration and personalization are made a priority for travelers.
PROBLEM
How can we make SWISS Air’s traveling experience more functional and personalized to each user?
SOLUTION
Envision the future of SWISS Air by creating a hassle-free traveling and booking experience and a relaxing in-flight experience.
GOALS
1
Prioritizing User's Needs
Employ a straightforward, concise, compelling design and functionalities, fostering smooth user-product interactions.
2
Enjoyability
Elicit excitement and satisfaction in users regarding their choices. Craft intuitive interactions that ignite curiosity.
3
Transparency
Our products will consistently fulfill users' functional needs, effectively addressing their problems with purposeful and pragmatic solutions.
PROCESS
Understand
Empathy & Journey Map
Personas
Formulate Strategy
Research
Diverge
Envision
Ideate
Problem Statement & Solution
HMW
Affinity Mapping
Decide
Storyboarding
Journey Mapping
Opportunity Statement
Prototype
Design System
Wireframing
Task Flow
Prototype
Test
Test Solutions
User Test Prototype
Simulate Real World
Usage
Case Study
View Research Document
Users want the freedom to choose entertainment and services that will suit their needs. By creating an up-to-date and modern UI, it will help contribute to a more enjoyable and responsive flight experience.
Digital Product  1 //
SWISS Air IFE (In-Flight Entertainment System)
A More Personalized Experience
  • Access lists of shows and movies made in the app prior to boarding.
  • QR Code usage to create compatibility between the mobile app and in-flight entertainment system.
  • Providing destination-based content, services, and entertainment.
Apps Integration
  • Connect voice assistants - Siri and Google Assistant to perform actions.
  • Integration of Google Lens and Google AR for maps & navigation.
  • Integrate ride-sharing apps to perform auto-bookings to and from the airport.
  • Integrate with accommodation apps - Airbnb and Skyscanner and - present booking / check-in info.
Organized Planning
  • A timeline that maps out the entire trip.
  • A “progression” system for pre-flight tasks completed.
  • Easy and quick accessible mode of communication between people in your party/group.
  • A collaborative hub for multiple users to see and edit the same flight information.
By creating a clean and modular UI system, users can easily access all their travel essentials in one place. This contributes to a feeling of consistency and organization.
Digital Product  2 //
SWISS Air App
Flight-Booking & Check-In Process
  • Responsive UI that gives time and location-based actions.
  • A system of NFC-enabled checkpoints at airports.
  • Performance of automated actions - i.e. checking in, presenting customs documents, making payments, etc.
App Integration
  • Connect voice assistants - Siri and Google Assistant to perform actions.
  • Integration of Google Lens and Google AR for maps & navigation.
  • Integrate ride-sharing apps to perform auto-bookings to and from the airport.
  • Integrate with accommodation apps - Airbnb and Skyscanner and - present booking / check-in info.
Organized Planning
  • A timeline that maps out the entire trip.
  • A “progression” system for pre-flight tasks completed.
  • Easy and quick accessible mode of communication between people in your party/group.
  • A collaborative hub for multiple users to see and edit the same flight information.
Users can journey before flying, uncovering new and exciting locations and destinations through the SWISS Air website. The website offers a seamless experience, enabling users to unearth hidden gems and conveniently book, manage, and explore their travel plans all in one place.
Digital Product  3 //
SWISS Air Web Experience
Conveniently Book Accommodations
  • Connect third-party booking services like Airbnb and Skyscanner for booking.
  • Options to plan ahead for post flight arrangements- i.e. travel tips, dinner reservations, activities, etc.
Explore Destinations
  • Recommend places of interests to visit and destination-based travel tips
  • Allow users to gather essential information needed for their trip.
DESIGN SYSTEM
Full Design System Document
CASE STUDY REEL
IMPACT
‍
The UI design exemplifies the renowned SWISS commitment to excellence, encapsulating the ideals of precision and delivering top-notch services. We prioritize features that enhance user collaboration and streamline seamless planning while relying on SWISS to provide unwavering support and guidance throughout the journey. Flying with SWISS becomes a personalized experience by seamlessly integrating trusted and enjoyable third-party entertainment and booking services. The app optimizes time utilization with purposeful tools such as voice assistance, NFC, AR technology, and real-time updates.
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